People who set up a company and achieve huge successes, sometimes want to go further. They think that everything they touch will turn to gold.
ByteDance, the company behind TikTok, is sitting on a pink cloud. The app is an unparalleled success story in Asia in particular. The company wants to add a new chapter to that success.
ByteDance, the company behind the TikTok app, is working on its own smartphone, according to The Financial Times newspaper. It is going to be a smartphone with pre-installed apps such as, Jinri Toutiao, TikTok and a music streaming service.
The smartphone comes with pre-installed apps from ByteDance, such as the personalized news service Jinri Toutiao and Tiktok, formerly known as Musical.ly, an app that lets you create and share short videos. There are also rumors that the Chinese company wants to add a music streaming service to their smartphone.
Deal with Smartisan
ByteDance confirmed to have signed a deal earlier this year with Smartisan, a Chinese multinational technology company. The deal consisted of obtaining a patent portfolio and the acquisition of a number of Smartisan employees. At the time, ByteDance called the deal an opportunity to delve into business education. But now that this news is coming out, many think differently.
According to the Financial Times, CEO Zhang Yiming has long cherished the dream of creating a smartphone with pre-installed apps. The company is not the first with this idea, both Amazon and Facebook previously brought smartphones with pre-installed apps to the market. But both companies had to stop producing this because there was no interest in it. Users did not see the point, especially at Facebook where they could simply download the Facebook app on their own smartphones.
Whether it will be a success remains to be seen. And of course, the American government that opposes the Chinese telecom companies must also be taken into account.
ByteDance has not (yet) confirmed the news of its own smartphone. What the smartphone will look like and on which market the Chinese company wants to focus is therefore not yet known.