The world-wide travel platform, Airbnb, has teamed up with the European Travel Commission, to promote Europe as a tourist destination and encourage “healthy tourism”. They aim to reinforce comprehensive, genuine, diversified, sustainable, and local tourism throughout the continent.
A great match-up
The European Travel Commission has worked for several years to increase sustainable tourism advancements in Europe by promoting less popular destinations, and putting the spotlight on the advantages of experiencing the local scene. Airbnb and ETC will search for unexplored market options as they go forward with the evolution of community-based travel experiences.
European Travel Commission’s Executive Director, Eduardo Santander, said, “We’re delighted that Airbnb have joined the European Travel Commission as an Associate Member. The promotion of sustainable growth in the European tourism sector is at the core of the ETC’s strategy and we believe that Airbnb’s membership will allow both organisations to work better on this common objective for the benefit of all tourists.”
The Director of Public Policy at Airbnb, Patrick Robinson, stated, “We are proud to be joining ETC to advance our mission to build an end to end travel company that allows more people to have authentic, sustainable, and local travel experiences. We have a long history of working with Destination Marketing Organisations across Europe, from partnering to drive tourism growth through Airbnb Experience and sharing insights into travel trends, to promoting rural destinations. We hope by working together with ETC, we can continue to build on their work to promote Europe, while providing an economic boost to local families, small businesses, and the communities they call home.”
In the EU-China Tourism Year (2018) – a vision created to improve tourist movement and expenditure – an abundance of European and Chinese inhabitants could testify to the economic rewards of tourism as a result of hosting on Airbnb.