WTTC’s city readiness report


The World Travel & Tourism Council (WTTC) and Jones Lang LaSalle Inc. (JLL) has analyzed 50 cities based on how prepared they are for the future of the travel and tourism industry. With the industry’s trials and challenges in mind, the WTTC started leading the way in destination management in 2017 with their global index report, “Managing Overcrowding in Tourism Destinations”.

A little more than 50 percent of the world’s population are inhabiting urban areas, a figure that is predicted to rise to nearly 70 percent by the year 2050. That’s an urban population increase of roughly 2,5 billion people. The index report incorporates a wide spectrum of destination standards and community elements to assess the degree of a city’s preparedness for such growth.

Dawning Developers

“Cities have an emerging tourism infrastructure, gradual tourism growth, and lower visitor concentration but with potential to grow; such as Manila, Moscow and Riyadh.”

Emerging Performers

“Cities have an emerging tourism infrastructure, growing tourism momentum, and the start of increasing pressures related to tourism growth; including Delhi, Istanbul and Mexico City.”

Balanced Dynamics

“Cities are often financial hubs with a lower share of leisure compared to business travel, but they also have an established tourism infrastructure and potential for Travel & Tourism growth. Examples include Chicago, Munich and Tokyo.”

Mature Performers

“Cities have strong leisure and/or business travel dynamics and an established tourism infrastructure, but there is a risk of future strains related to visitor volume, infrastructure, or activity that is testing readiness for additional growth. Such cities include New York, Berlin, London and Sydney.”

Managing Momentum

“Cities have high growth momentum driven by leisure travel and an established tourism infrastructure. Yet, these cities face pressures to ensure that the volume of travellers is matched with the required urban infrastructure and tourism product diversity. Examples include Amsterdam, Barcelona and Prague.”

President and Chief Executive Officer of the WTTC, Gloria Guevara, said, “We are delighted to launch ‘Destination 2030′, our first comprehensive assessment of cities’ readiness for tourism growth, through the development of a unique methodology to evaluate and deliver on solutions to foster sustainable growth in tourism activity. Tourism authorities in many major cities around the world are working incredibly hard to prepare for the future. However, for a city to truly thrive and for travel and tourism to develop in a sustainable manner, city planning authorities, developers, investors, legislators, and community groups, need to understand how prepared the city is for future expected growth in tourism and the resulting challenges and opportunities it may face.”

About Daniel Scheepers 207 Articles
I've always possessed a natural proclivity towards the art of writing. A strong passion and curiosity for life experience has given me diverse insight into varying sectors of the world. Opportunities to direct my talents are always welcome. Searching the web for interesting and factual news offers me a previously unimagined sense of fulfillment. When I have the chance, I'll be looking to get a Bachelor Degree of Communication.

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